WHERE: Orlando’s Orange County Convention Center
WHEN: March 4 – 6, opens daily at 9 a.m.
WHY: Over $58 billion was spent on U.S. pets last year. Today, pets are living better thanks to premium dinners and treats and problem solving lifestyle and training products.
BEST IN SHOW: PET PRODUCT DEBUTS
Global Pet Expo, March 4 – 6 at the Orange County Convention Center
ORLANDO – On March 4, companies from around the world will gather in Orlando for the Global Pet Expo (GPE) to unveil their latest developments. The three-day event is the largest annual pet product trade show in the USA and is attended exclusively by the whos-who of the pet industry and select media.
GPE often launches the year’s most bark-worthy trends in everything from pet nutrition to lifestyle products to training. Here’s a preview of this year’s GPE attendees:
Dog Fancy and Cat Fancy magazines were recently remodeled to include the same high-quality news and entertainment that pet parents have come to love – plus much more. The reinvigorated glossies will hold the titles of Dogster and Catster, respectively.
NEW – Dogster Magazine’s premier April/May issue hit newsstands February 24.
NEW – Catster Magazine will make its debut to cat lovers March 24.
Founded by pet psychologist Dr. Roger Mugford, The Company of Animals offers everything needed to live better with man’s best friend. Products range from interactive Nina Ottosson games and feeders to solution-based training tools.
MEET THE EXPERT – Bring your questions and discuss the science of canine behavior, or ask Dr. Mugford about his experience working with the Queen and her royal corgis [video].
indigo™ treats and chews are created by one of the largest pet industry innovators – PetSafe. indigo Smokehouse Strips™ are made with 100 percent natural, thick-cut USDA-inspected chicken and bacon that’s smoked, cured and vacuum-sealed for freshness. The indigo™ Fresh family of brush-free pet dental products help prevent and alleviate doggy breath and its potential health risks, like heart disease and periodontal disease [infographic].
NEW – indigo™ Floss Bones are reformulated for a better cleaning and are available in new Mini sizes too [images].
Andis offers handheld grooming tools to help pet parents effortlessly maintain their pooch’s look between groomer visits. Their selection of combs, sheers and more, are preferred by professionals and are also easy to use at home.
NEW – The Premium Pet Grooming Tools line was created to efficiently clip and comb short and longhaired breeds, and includes 9 different tools – like the Deshedding Tool, 2-Sided Brush and safety enabled Nail Clippers – all priced under $34.25 [images].
All natural, healthy treats and chews made with the belief that simpler is better. Each and every product is made with the highest quality, most wholesome ingredients available for pets to naturally enjoy.
NEW – On March 1, Barkworthies will unveil extensive rebranding efforts [images].
NEW – The Australian Gourmet™ line includes four supremely and sustainably sourced chews, some even drizzled with pure, premium Liver Icing for added palatability.
Practical, versatile dogwear for canines of all shapes, sizes and breeds. Each smartly designed garment is responsibly made with low-impact dyes, milled and sewn in the USA, and is Bluesign® certified.
NEW – Red Tartan, Mulberry Plaid and Black Forest Plaid prints join the Stretch Fleece family of fade resistant color options [images].
NEW – Duluth Double Fleece coats are now available in custom color and pattern combinations [images].
Makers of fun, engaging and eco-friendly toys and accessories for felines. Their durable line of Scratch ‘n Shapes™ provides a natural scratching outlet that doubles as a lounging space. Plus, their variety of styles compliment any décor.
NEW – Country themed Scratch ‘n Shapes, and a Cat ’n Around toy stuffed with Imperial Cat’s Organic Catnip, blend nicely with rustic home décor [images].
The eco-friendly brand’s premier product, the Cool Pet Pad naturally cools pets on warm days and is a therapeutic option for arthritic pets. The pet’s weight activates the non-toxic, warmth absorbing gel and lasts for up to three hours and takes only minutes to recharge without water, batteries or electricity.
NEW – The Cool Pet Pad is updated to be lighter, thinner and more durable than ever [images].
Raw diet purveyor, Bravo is known for its extensive selection of USDA inspected meat based food and treats for pets. Studies show that a raw diet can help reduce allergy symptoms, decrease abnormal hyperactivity and increase mobility in senior animals, among other benefits.
NEW – Freeze dried treat Floor Display showcases Bonus Bites® and Training Treats [images].
NEW – Bravo announces a consumer trial campaign. Beginning March 1, and while supplies last, pet parents can receive a free 3oz. package of Homestyle Complete Dinner for Dogs by visitingwww.Facebook.com/BravoPetFoods and clicking the Free Homestyle Complete tab [image].
Founded on whole food nutrition, Spring Naturals is made in the USA using real meat (never meat meals) as the #1 ingredient. Each recipe is acknowledged by the Glycemic Research Institute as low glycemic and diabetic-friendly.
NEW – The Whole Dog Journal has listed the brand among its exclusive list of Approved Canned Foods and Approved Dry Dog Foods once again [image].
Stews and treats for dogs that look, smell and taste more like homemade. Caru Natural Stews are proudly made with integrity in the USA using 100 percent human grade ingredientsand are packaged in eco-friendly Tetra Pak® cartons [infographic].
NEW – Lamb, Salmon and Venison Bite sized treats are low-calorie with blueberries and cranberries you can see [images].
Dedicated to providing complete transparency, Look Who’s Happy treats are made with the “who’s who” of healthy ingredients like USDA inspected cage free, naturally raised meats and carefully selected fruits and vegetables. Each recipe is exclusively produced in the brand’s family owned, state-of-the-art facility in Georgia.
NEW – Chicken Happy Wraps™ are made with cage free, whole muscle meat and hand-rolled around dry-roasted sweet potato or carrot [images].
NEW – Pre-packed Floor Display stocks and displays 16 Fetch ‘n Fillets™ and 16 Tempt’n Tenders™ [images].
About Matrix Partners, Ltd.
Headquartered in Chicago, Matrix Partners is an award-winning brand strategy and communications firm specializing in traditional and digital advertising and public relations. Passionate About PetsSM for over 25 years, Matrix has created successful marketing campaigns for hundreds of consumer and pet product brands. Matrix’s pet product client experience includes dozens of national brands ranging from pet foods, treats and supplements to cat litter, accessories and grooming aids. For more information, visit www.Matrix1.com.