Cats vs Cancer, created by two Georgetown University graduates, curates cat photos, memes and videos. The site raises money on every page load the site sees, so taking time out from the day to click endlessly through videos means more money generated.
See more here:
Watch cat videos, raise money for cancer on new website – Fox News

While it might sound like a good idea to some people, you might want to be aware that much “cancer research” causes suffering and death to innocent living beings of other species while padding the grantees’ pockets and doing nothing to cure cancer whatsoever.
Watching kitty videos equals money for cancer research, sounds like a great idea. I truly hope the money goes to the right place.