NYC FUN: Meow Mix Purrfects Iconic Jingle with Kellie Pickler and You Can Help!

Meow Mix is bringing the “meow”-sic to New York City on August 13th as country music superstar Kellie Pickler and Meow Mix fans help to remix and purrfect the brand’s iconic 44-year old jingle to benefit the Food Bank For New York City.

As part of the new “It’s Meow Time” campaign to celebrate cat parents’ special mealtime connection with their cats, a mobile sound booth will be set up at Columbus Circle, allowing fans the opportunity to record their own rendition of the Meow Mix jingle solo or alongside Kellie.

For every fan that records their own jingle, Meow Mix will donate 100 cat food meals to the Food Bank for New York City, with an overall goal of 100,000 meal donations. Each donation will be distributed to help local, less fortunate families feed the house cats of New York.