REMINDER: Cat photo = Donation: Purina Pro Plan Social Donation Campaign Driven by Cat Photos #MyGreatCat

REMINDER: THIS CAMPAIGN RUNS THROUGH AUGUST 31st.

Purina Pro Plan has enlisted help from 19-year-old photographer Jessica Trinh for a new photo collection that explores what’s so great about cats. Jessica is known for some of her captivating dog portraits but had never photographed cats. We found our mission: Pro Plan guided her on a journey to discover the qualities and quirks that make cats so unique by inviting her into the homes of 10 cat owners. She chronicled their personal stories through photography, which will be revealed on Saturday, June 14, in San Francisco’s Union Square.

Why is Purina Pro Plan doing this? Pro Plan wants to inspire cat owners to capture moments with their own cats and share them on social media using the hashtag #MyGreatCat. Until Aug. 31st.  For each post, Pro Plan Cat will donate one pound of its cat food (up to 50,000 lbs) to cat rescue groups in need through the Rally to Rescue network. You can see more details on this here: http://www.proplan.com/mygreatcat.