The Blue Cross digital Pet Parade comes to town!

Enter your pet online and raise funds to help animals in need !

Think your dog has the looks of a rock star or you’ve always wanted to give your bunny some bling? Pet charity Blue Cross has teamed up with Digital Giving to launch Pet Parade, a FREE app that is great fun to use! It allows pet owners to dress up their pets in the virtual world to spare the animals the discomfort (and indignity) of doing it for real. Money received through this unique fundraising venture will go to help pets in need.

In Pet Parade, pet owners simply upload a picture of their pet and let their creative impulses go wild! There are hundreds of free accessories that can be selected and added to pets’ photos – from Aviators to Wigs! Pet owners can share their cool, funny or cute creations with the world in an online carnival parade. Money is raised for Blue Cross when votes are cast via a pet’s own Just Giving page. The pet with the most votes – and money raised – will be crowned Pet Parade Carnival King or Queen in the inaugural Easter 2014 Pet Parade!

Blue Cross has been dedicated to the health and happiness of pets for over 100 years. It is funded entirely by public donations. The Pet Parade app will help raise money for the thousands of sick, injured and abandoned pets it cares for every year.

Kevin Reynolds, Blue Cross Digital Manager, said: “This light hearted app has a serious message at its core and an important part to play in fundraising for Blue Cross. We love our pets, but some don’t appreciate being dressed up in costumes, so rather than doing it for real, with Pet Parade you can dress up pets virtually and support one of the country’s leading pet charities at the same time.”

You can download the app, from 20th December 2013 (launch day), for free, from http://www.pet-parade.net/. Pet Parade competition closed on 9th March 2014.