BREAKING: Friskies® Signs ‘Spokescat’ Endorsement Deal with Grumpy Cat

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This just in….

Internet Cat Culture Giants Will Collaborate on New Content 

Today, Friskies announced it has formally extended its relationship with internet cat sensation Grumpy Cat.  The two giants of the internet cat content space partnered in March when Grumpy Cat starred in a celebrity edition of the Friskies “Will Kitty Play With It?” online video game show series and national promotional media tour. Now, the two will work together for additional Friskies online programs and integrated opportunities.

“Friskies is always looking for new ways to celebrate playtime for cats and their owners through online content,” said Shawn Brain, Friskies brand manager. “Signing on Grumpy Cat for a longer-term relationship allows Friskies to work with one of the biggest stars in the space. It’s a win-win for everyone – especially people who love watching cat videos and cat owners who love experiencing a variety of online cat content.”

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First up for Grumpy Cat will be her live appearance at “The Friskies” Award Show to receive the highly-coveted Lifetime Achievement Award. Comedian Michael Ian Black will host the live show, and $25,000 in total cash prizes will be awarded to winners in various categories. Grumpy Cat will play a role in the show in addition to accepting the award. Fans may tune in to “The Friskies” at 7PM ET October 15 at

“Although Grumpy Cat might not show it, we are excited to continue our relationship with Friskies.  Friskies was our first official partnership in March and it’s an honor to sign on with the brand,” said Tabatha Bundesen, Grumpy Cat’s owner. “We are thrilled for Grumpy Cat to receive the Lifetime Achievement Award at ‘The Friskies,’ and collaborate on future programs with a brand that truly understands the fun of internet cats, and the humor of Grumpy Cat.”

Friskies is a leading brand in internet cat culture. In addition to the “Will Kitty Play With It?” video series, the brand created a line of eight free tablet and mobile Games for Cats and apps available for download through App Stores for iOS and Android. Friskies also features DIY Homemade Cat Toys on Pinterest. The brand awarded its first major prizes for the best cat videos of the year in 2012 at “The Friskies,” which is like the OSCARS® for cat videos. The 2013 “The Friskies” Video Contest is underway.

Internationally famous for her pessimistic yet hilarious photo memes and viral videos, Grumpy Cat has a rabid fan base that includes over one million Facebook fans, and wide appeal across social media. Grumpy Cat has also taken the real world by storm with a movie deal, a book on the New York Times bestseller list, a branded coffee drink, and an expanding line of merchandise, making Grumpy one of the biggest cat celebrities of all time.

For more information about Friskies and “The Friskies” awards for best internet cat videos of the year, please visit, like on Facebook at or follow on Twitter at

For more information about Grumpy Cat, please like on Facebook at or follow on Twitter at or visit

About Friskies

The Friskies® brand offers a complete line of great-tasting cat foods, including more than 60 wet, dry and treat varieties. Friskies is manufactured by Nestlé Purina PetCare, a global leader in the pet care industry. Nestlé Purina PetCare promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. The North American headquarters for Nestlé Purina PetCare is located at Checkerboard Square in St. Louis; Mo. Nestlé Purina PetCare is part of Swiss-based Nestlé S.A. – the world’s largest food company.

OSCARS® is a trademark of the Academy of Motion Picture Arts and Sciences. All other trademarks are owned by Société des Produits Nestlé S.A. or used with permission.