Tidy Cats® donates more than 40,000 lbs of Cat Litter to help local animal shelters and Iowa State University

Iowa State University was searching for receptacles related to a new laboratory glass recycling effort that both met their needs and complemented current collection efforts and containers utilized for City of Ames efforts; the solution they settled on was empty Tidy Cats® cat litter pails. Tidy Cats® discovered ISU’s project and found a way to help local shelter cats and Iowa State University at the same time. Tidy Cats® is donating more than 1,000, 38 lb pails of Tidy Cats® Scoop 24/7 Performance litter (a total of 40,128 lbs of cat litter) to Raccoon Valley Animal Sanctuary & Rescue who will use the litter then donate the clean, empty pails to ISU.

Raccoon Valley Animal Sanctuary & Rescue will receive the donation of Tidy Cats® brand cat litter and share it with various local shelters before giving the clean, empty pails to Iowa State University.

Raccoon Valley Animal Sanctuary & Rescue is a 501(c)3 non-profit organization providing education, support and shared solutions to shelters, rescues and individual owners of companion animals.

The donation was delivered to Raccoon Valley Animal Sanctuary& Rescue on December 3, 2012.

“Tidy Cats applauds Iowa State University for reusing our packaging in such a creative and meaningful way. We are thrilled to be able to help local shelter cats as well as support the glass recycling effort at Iowa State University,” said Sheridan Budin, senior brand manager for Tidy Cats®.

Through the Live Green! Initiative, Iowa State University is committed to all facets of sustainability including landfill diversion of campus waste. In addition, through a collaborative effort, Iowa State University and the City of Ames have been working together to specifically focus on eliminating glass from the solid waste stream. Through a unique and innovative system, Ames generates the city’s electricity through a refuse derived fuel system – sending municipal garbage through an extensive processing system and combining it with coal. Glass mixed with trash and going through this system causes damage to the equipment, increases annual maintenance costs, and reduces the efficiency in generating electricity.