This year’s Iams Home 4 the Holidays pet adoption drive at the Etobicoke Humane Society (EHS) is about more than just finding forever homes for the 60 cats and 10 dogs they currently shelter.
“This is Christmas time: a time to share and give back to whatever has provided you with happiness and love throughout the year – and pets are that for a lot of people,” said Jennie Grado, a member of EHS’s board of directors.
“The Iams Home 4 the Holidays program talks about donating to your shelter, it talks about volunteering, it talks about finding out what your shelter’s wish list is. And that overall messaging really aligns with what we do as a volunteer operation.”
Now in its 14th year, the Iams Home 4 the Holidays campaign remains focused on raising awareness of pet adoption, while also ensuring proper nutrition for more homeless pets this year.
To participate, animal lovers can lend a hand in several different ways: by adopting a homeless animal; by volunteering to care for the animals at your local shelter; or by donating through Bags 4 Bowls, through which Iams will donate one bowl of food to participating animal organizations for every specially marked package of Iams pet food purchased during the campaign.
This year the Iams Home 4 the Holidays program, which runs through Jan. 2, is celebrating more than seven million pets adopted out since its inception.