Shelter Cats go Social via Kong Campaign

Dog and cat toy manufacturer Kong Co. launched a charitable campaign called “Pets Need to Play,” through which the Golden, Colo.-based company will install live, interactive online toys for cats at several shelters across the country and will donate Classic Kong toys for dogs, as well, the company reported today.

The cat toys, called Kong iPet Companions, will be installed in feline enclosures at dog and cat shelters throughout the United States for six weeks at a time. Through the cat shelters’ websites, web surfers can remotely control robotic toys for shelter cats to play with and can view the action via streaming webcams.

The goal of the campaign is to increase adoptions of shelter cats, said KD Frueh, president of Kong.

More here: Shelter Cats go Social via Kong Campaign.