Pet adoptions from the Central Brevard Humane Society can have an even larger impact in the coming months, as part of a national pet adoption competition.
For the third consecutive year, the American Society for the Prevention of Cruelty to Animals and television personality Rachael Ray have joined forces to host the 2012 $100K Challenge.
From April 5-16, fans and supporters from throughout the country voted for their favorite animal shelter via the contest website, challenge.aspcapro.org, narrowing the pool of 114 applicants to the 50 top contenders, including the Central Brevard Humane Society in Cocoa.
“There were more than 600,000 votes cast in this phase of the challenge,” said Bert Troughton, vice president of community outreach for the ASPCA, who helped bring the contest to life at the organization.
“We were looking for a way to both energize our shelters, while encouraging them to come up with innovative ways to increase adoptions,” she said. “This fit both of these. It’s an opportunity for our contestants to try new things and also initiate a call to action to take to their community supporters.”
Within the next few months, the Central Brevard Humane Society, as well as the other 49 shelters, are gearing up for the second phase of the competition, which could earn them thousands of dollars in prize grants, including a grand prize of $100,000.
In order to qualify for the prize money, the shelters must save at least 300 more cats and dogs during the months of August, September and October, than they did during the same period last year.
The ASPCA and Rachael Ray, who is a longtime animal shelter advocate, will award the $100,000 top prize to the shelter that achieves the greatest increase in lives saved during this three-month period, Ms. Troughton said.
via Hometown News.