At the start of the pet industry’s largest trade show, BISSELL Homecare, Inc., announces the launch of the newly established BISSELL Pet Foundation, a charitable 501(c)(3) non-profit organization with a mission to help every pet find a home. The BISSELL Pet Foundation extends BISSELL’s long-standing commitment to pet adoption and focuses the company’s efforts on providing grants to charities supporting the humane care and treatment of animals.
“We have been working with many animal welfare organizations across the country for more than a decade and have learned quite a bit about their needs. It was through our work with these groups that we were inspired to create the BISSELL Pet Foundation,” said Cathy Bissell, founder of the foundation and director of corporate affairs for BISSELL. “Animal shelters and rescue groups play such a large role in their communities and often have limited resources. The Foundation looks forward to supporting their efforts related to adoption, spaying/neutering, micro-chipping and foster care programs, which all help to reduce the number of homeless pets.”
Support for the foundation is a natural extension for BISSELL, where more than 72 percent of employees are pet owners. BISSELL’s research has shown that 38 percent of Americans would adopt a pet if clean-up were easier, so it develops nearly every product with pet messes in mind, ultimately seeking to increase adoption rates. The BISSELL Pet Foundation aims to raise $250,000 annually for charities that support animal welfare.