There’s good news for people who love animals. The percentage of dogs and cats in homes adopted from shelters and rescue groups has risen from 27 to 29 percent in the last few years, while the number of healthy and treatable pets losing their lives for lack of a home has dropped from 3 million to 2.7 million.
It would be even better news if that number dropped to zero.
That’s the goal of The Shelter Pet Project, the national PSA campaign to encourage pet lovers to make shelters the first choice and desired way for acquiring companion animals.
The television, radio, print, outdoor and Web public service ads direct audiences to visit www.theshelterpetproject.org, where they can search for a pet from a local shelter or rescue group, read adoption success stories and learn more about pet adoption.
Approximately 17 million people will acquire a pet within the next year, but many remain undecided where they will acquire their pet. “Pets end up in shelters through no fault of their own—they are often victims of circumstance,” said Wayne Pacelle, president and CEO of The Humane Society of the United States. “If enough people in our nation choose adoption, we can eliminate the euthanasia of healthy and treatable pets in our country.”
Originally posted here: PETS & PEOPLE.