Iams Home 4 the Holidays, one of the world’s largest pet adoption programs, announced today that 1,267,541 animals were adopted in just 95 days — Oct. 1, 2011 through Jan. 3, 2012! Since it began 13 years ago, Iams and founding partner Helen Woodward Animal Center, along with more than 4,000 animal organizations from across the globe, have helped a total of 7,034,989 pets find forever homes.
“In just three months, we’ve saved the lives of more than 1.2 million animals and have given them a second chance at life and love,” said Mike Arms, founder of the adoption drive and president of Helen Woodward Animal Center. “Not only is this a huge victory for these pets, but for the thousands of people working in animal organizations around the world who have dedicated their lives to helping end pet homelessness.”
During the campaign, Iams also met its goal to donate 5 million meals to pets in need through its annual Bags 4 Bowls* program which encouraged consumers to “paw it forward” by engaging in activities that would result in food donations to participating organizations, such as: “Like” the Iams Facebook page; download and share custom online adoption announcement and holiday cards and badges; and purchase specially-marked bags of Iams cat and dog foods.