Iams Home 4 the Holidays: Helping Pets and Warming Wall Street – Petside

Little black and white kittens named Dow and Jones had a special task on the morning of December 23rd— to ring the Opening Bell at the New York Stock Exchange. Together with kitten Nala and three adorable puppies (Mable, Missy and Linda from Bideawee), the animals warmed up a cold winter day on Wall Street. Wondering why?

Iams, in partnership with Helen Woodard Animal Center (HWAC), was promoting its 13th Annual Iams Home 4 the Holidays (IH4TH) pet adoption campaign. This holiday season, Iams aims to place 1.5 million orphaned pets in permanent, forever-loving homes. The event kicked off on October 1, 2011 and will end on January 3, 2012.

“We’ve already succeeded in helping close to a million pets find permanent homes since October,” said Mike Arms, creator of Iams Home 4 the Holidays and President of Helen Woodward Animal Center in San Diego.

Eighty-five percent of the animals at HWAC come from organizations that have a euthanasia policy. Since IH4TH began 13 years ago in partnership with HWAC, six million families have experienced the joy of pet adoption. The center, together with Iams, is working with 4,000 rescue organizations and shelters worldwide and continues to make IH4TH one of the largest and most successful adoption drives in the country.

Originally posted here: Iams Home 4 the Holidays: Helping Pets and Warming Wall Street | Petside.