Sasha, an abandoned dog spending her days at the Humane Society, didn’t seem to have much chance of being rescued. She was past the cute puppy stage, and as animals get older, the odds of being put to sleep increase dramatically. Nobody would have guessed that Sasha would go from the lonely shelter life to potentially being seen by more than 100 million viewers, starring in “Good Doggie,” a TV commercial shot by Endi Entertainment for the 2012 Doritos® Crash The Super Bowl contest.
How did she get there? Sasha’s adoptive parents answered a casting call for a “very special dog” put out by Endi Entertainment director De Veau Dunn and producer Nicholas George for “Good Doggie.” Not only did Sasha have the body language of a pro, she seemed to enjoy holding a Doritos bag in her mouth. Sasha also loved to engage in paw play and could intensely stare down the bad-guy, human actor as if she were Clint Eastwood in a classic Western. Sasha won the part, along with the hearts of the production crew.
In her new gig as an actress, Sasha lights up what has become one of Doritos’ strongest 2012 Super Bowl commercial contenders. So far “Good Doggie” has made the top 10 most-viewed videos out of nearly 4000 on the Crash The Super Bowl website.