NEW Purina ONE® Initiative to Help Feed Shelter Pets Through QR Code and “Bowl-by-Bowl” Programs – PRNewswire

Purina ONE® has launched two new Shelter Pet Program initiatives. Beginning this week, QR code stickers will appear on the front of Purina ONE® dry cat food packages. For each person who scans the code, Purina ONE® will donate $1.00 to feed shelter pets, up to $30,000. Additionally, the Purina ONE® Facebook page is hosting “Bowl-by-Bowl,” which allows users to take simple, four-question quizzes that challenge negative perceptions of shelter pets and aims to inspire pet adoption. For each completed quiz, Purina ONE® will donate one bowl of food to a shelter in need.

“Purina ONE is dedicated to helping shelter cats and dogs,” said Lisa Luedde, brand manager, Purina ONE® brand pet food. “We believe that the right nutrition can make a world of difference in a shelter pet’s life, so we’ve made it easy for people to help. Scanning a QR code and taking a short quiz is all it takes to help us champion shelter pets.”

The QR code sticker will start appearing in mid- to late November on 3.5 and 7 lbs. bags of Purina ONE® SmartBlend® dry cat food in Salmon & Tuna and Chicken & Rice varieties. The donation will go toward feeding shelter cats within the Purina ONE® network of shelters. Information on the shelter network can be found at

The Bowl-by-Bowl program will strive to reach approximately 10,000 donated bowls of food each month, but the goal amount can vary. On select months, when this goal is reached, a “kicker” will be unlocked. The kicker will provide a unique donation for a shelter that goes beyond food or money, such as providing a professional photographer to take pictures of the pets for the shelter’s website, which can dramatically increase the chance for adoption. The goal restarts and a new shelter is chosen from the Purina ONE® network of shelters each month.

Lots more here: NEW Purina ONE® Initiative to Help Feed Shelter Pets Through QR Code… — SAINT LOUIS, Dec. 6, 2011 /PRNewswire/ —.