Supervalu Goes to the Dogs (and Cats) – Supermarket News

Select supermarkets in the Supervalu Inc. family of retailers have been partnering with the Iams Home 4 the Holidays pet adoption program to host nationwide in-store meet-and-greet pet adoption events to help match millions of pets with potential owners.

From late October to mid-November, puppies, kittens, cats and dogs were available for adoption to local residents. Animal shelter representatives were on hand at Supervalu retailers Acme, Cub Foods, Farm Fresh, Jewel-Osco and Albertsons to show off these animals, provide information and answer questions.

“At Supervalu, we are committed to strengthening the communities and neighborhoods we serve in as many different ways possible,” said Lanny Hoffmeyer, category director for paper and pet at the Minneapolis-based company. “Home 4 The Holidays gives us a great opportunity to help connect our customers with animals that can enrich and enhance their lives for years. We are excited and honored to be participating in such a great program.”

Jeanne DiCello of Placing Paws of Illinois said: “Most of us shop locally, so we know many of the people that shop at the Jewel in our neighborhood. Partnering with our local grocery store was a good way to help bring recognition to our organization. We were able to talk about pet adoption, show some of our available animals and answer many questions on the spot in what was a friendly encounter.”

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