Nebo Agency, an Atlanta-based digital marketing firm, is partnering with PAWS Atlanta, a no-kill animal shelter, to host the agency’s first Digital Dog Adoption Drive from Nov. 7 through Nov. 12.
The goal of the drive is to raise awareness for PAWS, foster a sense of team and community, and to harness Nebo’s digital marketing skills to help find these loving and deserving dogs good homes. In addition, since November is Adopt-A-Senior-Pet Month, special emphasis is being put on placing the older dogs.
“I’m lucky that our team is so passionate about helping animals,” said Brian Easter, CEO at Nebo Agency. “The digital dog adoption drive is a perfect way for us to make a wider impact while building team relationships.”
Beyond driving awareness, Nebo is splitting into ten teams who are each digitally promoting one dog. Each team’s mission will be to find their dog a new home within one week. Nebo has empowered their employees to use all of their digital marketing skills and resources for the drive, but social media marketing will be the primary initiative.