WHAT: Howl-O-Ween Costume Party and Photo Event Pets and their parents can strut their stuff during PetSmart’s annual Howl-O-Ween event sponsored by Mars and Greenies®. Fun events at stores include a costumed pet parade and each participating PetSmart store will also host a Howl-O-Ween Costume contest for pets.
Winners of the contest are selected by audience applause. Prizes include: a- First Place is a 12oz package of Greenies Canine Dental Chews a- Second Place is a voucher for a free ToyShoppe® dog or cat toy up to $5 value a- Third Place is a voucher for a free Grreat Choice(TM) dog or cat toy up to $3 value The first 100 pets to arrive at the event at each store receive free goodie bags. To capture the special moment, pet parents can take photos with their pets that will be placed in a commemorative frame, which is $4.95 with a PetPerks® card.
WHO: All pets – not just dogs – and their pet parents VISUALS: Dogs dressed as dragons, skeletons, basketball players, monsters and more. Cats coming as pirates, jesters and witches. Every type of pet decked out in their Halloween best.
WHEN: Saturday, October 22, 3 – 5 p.m. (local time) Pet parade at 3:30 p.m. Pet costume contest at 3:45 p.m.
WHERE: All PetSmart stores throughout the U.S., Canada and Puerto Rico
The original press release is here: Pets and Pet Parents Await a Spooktacular Good Time at PetSmart(R) Stores – MarketWatch.