Iams Home 4 the Holidays Kicks off Its 13th Annual Pet Adoption Drive – MarketWatch

Iams Home 4 the Holidays, one of the world’s largest pet adoption programs, kicks off its annual adoption drive today in partnership with Helen Woodward Animal Center, with the goal of finding homes for 1.5 million orphaned pets. Now in its 13th year, the program, which runs from October 1, 2011 through January 3, 2012, has helped 5.8 million pets find loving homes across the globe. This year, Iams and Helen Woodward Animal Center will again team up with more than 3,500 animal organizations worldwide to encourage pet adoption. In addition, Iams will also donate 5 million meals to animals in need at adoption and rescue centers through its Bags 4 Bowls program.

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