Campaign Tackles Challenge of Black Dog, Cat Adoptions: ‘Back in Black’ by Best Friends Animal Society

National animal welfare organization Best Friends Animal Society® is running a pet adoption campaign “Back in Black,” from Aug. 15 to Sept. 17.

Black dogs and black cats are overlooked by potential adopters and it takes creativity to get them into good homes. It’s an unofficial statistic that the animal rescue community knows well, but about which the general public has no clue.

The nationwide event is being particpated in by groups in Best Friends’ No More Homeless Pets® Network.

“Between antiquated myths about black dogs and cats being bad luck or somehow sinister, along with the practical reality that it difficult to get photos of these animals, rescue groups and shelters told us they really need help creating ‘positive press’ for their furry black adoptables,” said Lavanya Raju, Best Friends coordinator.

More here: Campaign Tackles Challenge of Black Dog, Cat Adoptions: ‘Back in Black’ by Best Friends Animal Society.