BISSELL Homecare, Inc., a longstanding supporter of pet adoption, today announces the launch of an online fundraising campaign to help more homeless pets across America find loving homes. From now through September, for each new fan that registers on BISSELL’s Facebook page, the company will donate 50 cents to the Petfinder.com Foundation toward its goal of contributing $50,000 in 2011.
The Petfinder.com Foundation is a 501(c)(3) organization that works with animal shelters and rescues across North America to ensure no adoptable pet is euthanized for lack of a home. BISSELL’s $50,000 gift to the foundation will directly fund numerous shelters and rescue groups in need of help, and will serve to arm pet parents with the knowledge and tools they need to care for their furry companions.
“BISSELL believes that pets are part of the family and wants to see more four-legged friends find forever homes,” said Rich Sorota, senior vice president and general manager of global marketing and sales for BISSELL. “Sadly, our research shows many Americans don’t have pets because of the messes they make – 38% say they’d add a pet to their home if clean-up was easier. This misconception compels us to support adoption groups like the Petfinder.com Foundation, and to cont