The American Society for Prevention of Cruelty to Animals® (“ASPCA”) and the makers of Fresh Step® litter (“Fresh Step”) aren’t asking animal shelters to give away the farm. Just the cats.
ASPCA research recently published in the Journal of Applied Animal Welfare Science found that waiving fees for adult cats boost adoptions without diminishing the value adopters place on their cats. Plus, surprisingly, fee-waived adoptions may actually decrease shelter costs by reducing the average length of stay for adult cats, and could also increase donations and store product sales due to an increase in adopters.
In order to help save more cats this June, the ASPCA and Fresh Step are encouraging shelters nationwide to conduct fee-waived adoptions for adult cats. To date, the ASPCA/Fresh Step Fee-Waived Cat Adoption Campaign has enlisted more than 100 shelters across the country to host fee-waived cat adoption drives throughout June, which is national Adopt-a-Shelter-Cat Month. In addition, the makers of Fresh Step Litter will donate $1 (up to $100,000) to the ASPCA for every “Like” received on its Facebook page at www.facebook.com/freshstep through July 31, 2011. The money will help support this program and other cat care initiatives.