PetSmart® will expand its selection of natural pet foods with the addition of Innova® brand pet food beginning in May 2011. Innova, launched in 1993 by Natura Pet Products as a holistic pet food, is made with farm-fresh, natural ingredients from the five food groups, like chicken, turkey and beef, cottage cheese, fruits, vegetables and grains. PetSmart will offer a variety of Innova products, such as dry food, canned food and treats for both dogs and cats.
“Our goal is a happier life for every pet parent and their pet, and supporting pet parents in optimizing the health of their pet is the first step in achieving this objective,” shares Michael Sapp, vice president of merchandising for PetSmart. “With Innova, our pet parents can feel confident they are giving their pets the high-quality nutrients they need in a food that is minimally processed without added chemicals.”
See the rest here: PetSmart® Stores to Carry Innova® Pet Food for Dogs and Cats | Business Wire.