Social media used to drive up pet adoption in Jacksonville

Some top dogs in Jacksonville’s new media world have embarked on a campaign to make sure every canine and cat in the city’s Animal Care and Protective Services Division has a home for the holidays.Powered by a new website, www.down2zero.com, and social media like Facebook and Twitter, Down2Zero wants to help the right people adopt the right pet. It will start with A Home for Every Holiday, an adoption fair at the city’s animal shelter at 2020 Forest St. from 10 a.m. to 2 p.m. Saturday.

See the story here: Social media used to drive up pet adoption in Jacksonville | jacksonville.com.