Hallmark Channel to launch pet-focused campaign with ‘The Martha Stewart Show’

The Hallmark Channel will launch a marketing campaign with ‘The Martha Stewart Show’ in September to promote pet adoption. The effort will follow Hallmark’s current campaign with Pedigree dog food, which launched in March with the goal of finding adopters for pets. Hallmark created both campaigns internally.

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Hallmark Channel to launch pet-focused campaign with ‘The Martha Stewart Show’

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